That’s why getting specific about your primary business category is a great way to make sure that your potential customers can get connected with your profile! In order to make this process easier, Google My Business uses business categories to eliminate businesses that are irrelevant to the search. They need to look at the searcher’s locations, the keywords they used, the businesses that match their search, the reviews and rankings for those businesses, and so forth. Whenever someone makes a search on Google, the little monkeys that power the world’s largest search engine have their work cut out for them. Selecting the right business category can make or break your profile. So, as you’re going through the process of selecting your business category on GMB, take the time to sort through all of your options to select the primary category that best fits your business. I mean, there are even categories for Willow Basket Manufacturer, Scale Repair Service, Fish and Chips Takeaway, and Tea Wholesaler. Since there are so many businesses out here in the digital jungle, Google My Business has created a pretty extensive list of categories that you can select from. Google My Business also offers Wholesale Bakery, Chinese Bakery, and Wedding Bakery as categories that you can pick! Well, you don’t have to list your primary business category as a plain ol’ bakery. Let’s say The Gorilla’s Banana Bakery is a specialized bakery. That means that you can get really specific about your business and the services it provides. Thankfully, there are over 3,000 business categories you can select from on Google My Business. It’s a pretty simple concept: the category for The Gorilla’s Banana Bakery would be Bakery. Google My Business Categories are used to identify your business whenever someone makes a search. What are the Google My Business Categories? In this blog, I’ll take you through all of the most important information about Google My Business Categories so that you can make the best choice for your business. When trying to set up an optimize profile, it may feel like you’re caught wandering in the dark, haunted by the distant howls of competitors and potential customers – don’t worry! Through all my years of experience, I know exactly how important selecting the right business category is when it comes to getting in front of new customers. As of 2021, the vast majority of businesses are listed on Google My Business – even if the business owner didn’t create a profile themselves! With millions of businesses across the globe each getting their own listing with online reviews, locations, and other information, Google My Business uses business categories to help sort through all of their data when creating their Local Pack and SERPs.
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